History & Guiding Values
For more than 100 years, JC Penney has been serving American consumers by building our business on timeless values. That is our history. That is our future.
Since James Cash Penney opened his first Golden Rule Store in 1902, our goal has been "to serve the public, as nearly as we can, to its complete satisfaction." By valuing our customers, associates, communities, investors, products, and services, JC Penney has become one of the most trusted retailers in America.