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Social Media Blog

ModCloth uses product reviews to boost customer service

Whitney Mathews

I'm not a huge fan of shopping for anything other than accessories online. It's hard to determine fit, color and quality by looking at a few photos. Then when your items arrive and they don't fit, it can take weeks and a few annoying phone calls to either get a ...

Introducing the LawrenceNow desktop application

Whitney Mathews

http://worldonline.media.clients.ellingtoncms.com/img/blogs/entry_img/2009/Dec/01/Screen_shot_2009-12-01_at_12.14.35_PM.png LAWRENCE, KAN. - The World Company is excited to announce the launch of LawrenceNow, a desktop application created in partnership with Myriad Tech. LawrenceNow gives readers of LJWorld.com, KUSports.com and Lawrence.com full access to customized news in the form of a desktop ticker. Users can add or remove any ...

The World Company Social Media Policy

Ben Smith

On Monday I shared some background information on our social media efforts here at the World Company, and today I’m sharing our complete Social Media Policy. Please take a moment to read Monday’s Post to get a clear idea of our overall strategy and how the policy fits as part ...

Social Media at the World Company

Ben Smith

Social media is more than an online fad. It’s changing the way we communicate with each other and with our communities. Here at the World Company, we have a tradition of embracing new technology, and of being leaders in news and communications. Many people in our organization have been using ...

Mangino bloggers gaining ground on news orgs

Whitney Mathews

Since the Mark Mangino investigation broke on KUSports.com on Tuesday, we've been monitoring the story's progress across the Web. It's definitely generating some pageviews for local news organizations - online content published about KU football is up 184% in comparison to the week before. The graph below shows what categories ...

@LJWorld Twitter Lists

Whitney Mathews

http://worldonline.media.clients.ellingtoncms.com/img/blogs/entry_img/2009/Nov/17/tweet-form-header.gif We've organized ourselves and created Twitter lists! We have two ways that we're creating lists. The first is on our @LJWorld account, and includes World Company organizations, reporters, editors, anchors and employees. Those are listed directly below. The second is @LawrenceLists, which is for community users. World Company Employees ...

November Social Media Events

Whitney Mathews

Every month I'm going to post the upcoming social media events in our area. I know we're more than halfway through November... but the holiday season is a great time to start a tradition! So step away from the screen and come socialize with us at some of the following ...

NU Loss Gets Online Community Going

Whitney Mathews

Depressed. Fail. Sad. Terrible. Hate. Those were some of the most popular words used to describe Kansas University football on the Web last weekend. There was one other four-letter f-word that was fairly popular as well... How do I know that? The World Company subscribes to a few software tools ...

Local Businesses and Twitter

Ben Smith

One of the most popular needs we hear from the business community are for guidelines of what they should and shouldn’t be doing on their social media profiles. After experiencing how local businesses interact (or sometimes don’t interact) with their followers, it seems some businesses understand successful behaviors in online ...

Shawnee Chamber of Commerce Presentation Slides

Whitney Mathews

Last Tuesday (11/10/09) Ben, Kristen and I presented the basics of social media at the Shawnee Chamber of Commerce monthly luncheon. Presenting the basics is always difficult, because you're never certain how much the audience knows about the topic. While it's challenging, I love presenting to groups who have yet ...

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