Kansan to cut print edition from four days a week to two, citing ‘digital-first’ push
Starting this fall, the University Daily Kansan will print just two days a week instead of four.
The Kansan announced the change Wednesday, describing it as a move toward “digital-first” journalism.
“We aren’t changing the news — just how you consume it,” the Kansan editorial board said in an editorial posted Wednesday to the newspaper’s website, kansan.com.
The Kansan, the student-run newspaper at Kansas University since 1904, currently prints Monday through Thursday during the school year. This fall the print edition will come out only on Mondays and Thursdays, with a focus on in-depth news, arts and features, sports and opinion content.
Kansan student leaders said they hope the change will improve quality of the print product while enabling the staff to focus more of its resources online.
Kansan.com will be updated daily with breaking news, multimedia and online-exclusive content, according to the Kansan editorial board. The Kansan will continue to provide updates and links to content via Twitter, Facebook and Instagram.
The target audience is millennials who expect immediate news through mobile devices and interaction through multimedia and social media.
“Focusing on digital content allows us to tell a better story. In one click, readers can view a photo gallery or watch a video that can help them fully understand what is going on,” Brian Hillix, Kansan editor-in-chief, said in an announcement from KU. “Our online presence is better than ever. We have a new website that allows us to optimize content for our readers, and we update our social media accounts frequently to promote our stories and other relevant information to our audience.”
The Kansan’s beloved basketball posters, crossword puzzles and free-for-all feature will still be part of the print edition.
Don’t worry, the staff promises, “They aren’t going anywhere.”
Kansan student leaders and their advisers presented the proposal to the Kansan board last year, and the board approved it, according to KU’s announcement. The board is composed of the student editor-in-chief, business manager, Student Senate representative, two School of Journalism faculty members and board chair.
Website traffic and social media engagement have increased over the last several years while Kansan print circulation has declined, according to KU.
That trend is reflective of newspapers nationwide.
Kansan board members said the importance of preparing students to meet the “media workplace of the future” also affected their decision to cut back on print, according to KU.






