Archive for Sunday, July 20, 2008

Fall to bring dining, bar to Olathe theater

July 20, 2008

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— AMC Studio 30 in Olathe will offer people an alternative to Friday nights on the couch with a movie rental and a pizza.

Construction began this week for a bar and in-theater dining wing called "Forks and Screen." AMC expects to begin offering the option this fall.

"It's a new way for people to experience out-of-home entertainment," spokesman Justin Scott said.

Eight of the new theaters will include dining with a push-button system for seat-side waiter service. Movie-goers will be offered menu items such as grilled burgers, flatbread pizzas and wood-roasted chicken quesadillas.

Three theaters called "Cinema Suites" will include reserved seating, an expanded menu and reclining seats.

"We're not launching a new restaurant and theater per se; we're bringing guests to a new way of entertainment -- having dinner and a movie, having drinks and a movie," Scott said.

The "luxury" movie-going experience is a trend that's been moving into U.S. theaters for about a decade. Large movie chains like Regal Entertainment Group have introduced bigger screens, more legroom and restaurants to its theaters in the last few years.

National Amusement opened a theater in White Plains, N.Y., that includes valet parking and live piano entertainment.

The goal of the luxury theater is to offer an average moviegoer more than what he or she would experience by watching a movie at home. At the Studio 30, adults will be able to order beer, wine, cocktails and food at MacGuffins, the Fork and Screen bar, before or after a movie.

"You can choose how you want to see your movie," Scott said.

Comments

pomegranate 6 years, 11 months ago

This sounds really great. It is something I would like to do, but they did not mention any cost. Of course the food would be priced according to what you purchase, but what would just the admission be?

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