During a 2007 season that far surpassed expectations, Kansas University coach Mark Mangino picked up a few new titles: Orange Bowl champion, national coach of the year, and, following a heated exchange caught on camera, YouTube cult hero.

The video, which depicts Mangino shouting at punt returner Raimond Pendleton for a penalty incurred following a punt return for a touchdown, quickly became an online sensation.

During Big 12 media days, however, Mangino said that besides making him a bit more cautious, the incident hasn’t changed the way he approaches his duties on the sideline.

“Somebody decided that that would be fun to pick up and put on there,” said Mangino of the footage. “Which is fine, you know, whatever you need to do to make a buck in your business. But I am who I am. I’m not changing for anybody. This is how we got to where we are, and where I am, and I’m not changing.”