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Alvamar Country Club strikes new management deal, takes itself off the market

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There have been some changes at Alvamar Country Club that executives with the business say are designed to solidify its future as a locally owned golf and country club.

On March 1, the club ended its relationship with Billy Casper Golf, a management company that widely was viewed as preparing Alvamar for a sale.

At the beginning of the month, Alvamar brought in a new management team, led by former Alvamar executive Bryan Minnis, and signed an agreement with Leawood-based Orion Management Solutions to help with operations of the 36-hole golf and country club in west Lawrence.

Minnis said that with the change Alvamar no longer is listing the courses and club for sale with brokers and is no longer actively marketing the property.

“We’re going to operate it in a way that we may very well own it for the next 25 years,” Minnis said.

The club is owned by Alvamar Inc., the company founded by the late powerhouse Lawrence developer Bob Billings. The company has about 100 shareholders, including Minnis, who has served on Alvamar’s board. Minnis said that as those shareholders die and leave their shares to heirs, that is not the ideal ownership situation for the club. He said ultimately the ownership situation of the club likely will change, but the new philosophy is to let that process evolve more naturally.

“Alvamar is not for sale, but it could be bought,” Minnis said. “If the right buyer came along, we would have those discussions.”

But Minnis said he hopes the new direction of the club proves that the business isn’t in a holding pattern. Renovations are under way on the Alvamar clubhouse, including a complete remodel of the bar, and a new Bob Billings Banquet Room and a new “fireside lounge” honoring Charlie Oldfather, another of the club’s founders. The club also is examining the feasibility of an expansion that would add a new pool and fitness area.

On the golf course, new white silica sand is being added to the sand traps. (Alvamar has sand traps? I’ve never gotten out of the trees and the ponds.)

Minnis, who once served as Alvamar’s director of golf and sales/marketing before Billy Casper took over about two years ago, said there are no current plans to convert the 18-hole public course over to a fully private facility.

Alvamar has one private course and one public course, and there had been discussion under Billy Casper’s management to convert the public course to a members-only facility. But Minnis said he doesn’t believe that will be necessary until the club reaches about 800 golfing members. Currently, it has about 500 golfing members.

Minnis also confirmed that the company has been approached by developers interested in developing some types of retirement communities near the course. Minnis said Alvamar hasn’t ruled out the idea but isn’t actively pursuing it at the moment.

“The question really is whether it is possible.” Minnis said. “Do we have enough developable land internally, could it be approved, what would the impact be on Alvamar and the surrounding neighborhood? We don’t have plans of initiating anything ourselves, but we know their is interest from some developers in the community.”

In addition to Minnis, the new management team includes several other people who have worked in the area golf industry. They include:

• Eric Magnuson, director of golf, who previously was worked at Moila Shrine Country Club in St. Joseph, Mo., and was an assistant professional at Lawrence Country Club.

• Paul Hooser, director of instruction, who came from Overland Park’s city-owned golf courses.

• Jen Nuessen, dining and event services director, who previously has been with Adams Pointe Golf Club in Blue Springs, Mo., and the Shawnee Country Club in Topeka.

Comments

Bruce Rist 1 year, 1 month ago

Crestview in Wichita has 36 holes

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K7K10 1 year, 1 month ago

Wow, this article has the club going in several different directions. Sounds like the first rule of order should be to get some focus on both a short and long term plan and define who they are and where they want to go.

“Alvamar is not for sale, but it could be bought,” Wasn’t the original intent of going to Casper golf to somehow make the original investors whole on their investment? Nothing wrong with that goal and if it is, you might want to tailor the club to what the market will bear. Clubhouse, pool and fitness center renovations can be the kiss death for a club. Especially one trying to add 300 more golf members in a sport thats participation has been declining over the last several years. As a former member that found a club closer to home, I wish the members and Alvamar the best of luck.

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massachusettsman 1 year, 1 month ago

obviously you're not a bowler....

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swampyankee 1 year, 1 month ago

Golf courses are a waste of water, fertilizer,pesticides and ugly hats

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cagiv 1 year, 1 month ago

Alvamar is by far the best facility in Lawrence both from a playing and training perspective.

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massachusettsman 1 year, 1 month ago

absolute best golf around!! Love their zoyzia fairways. Congrats to Alvamar.

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vermont 1 year, 1 month ago

correction, there is one other 36 hole facility...I think it's in Wichita.

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vermont 1 year, 1 month ago

This is great, would hate to see it sold. Some people don't really understand what we have right here in Lawrence. The Kansas Golf Assn. and GCSAA are both here because of Billings. They are the only 36 hole golf facility in the state.

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