Los Angeles ? The Emmys keep buying what “Mad Men” is selling. The 1960s Madison Avenue saga won its fourth consecutive best drama series award Sunday, while big-hearted romp “Modern Family” claimed its second best comedy trophy.

“Modern Family” producer Steve Levitan, whose picture of the American family today includes gay couples and interracial families, told of being approached during shooting by a real-life gay couple who wanted to say thanks.

“They said, ‘You’re not just making people laugh, you’re making them more tolerant,'” said Levitan, whose show received a total of five awards.

While “Mad Men” gained the top comedy award, it couldn’t pull honors for stars Jon Hamm or Elisabeth Moss.

Kyle Chandler was the surprise winner in the best drama actor category for the last season of Texas football drama “Friday Night Lights,” blocking odds-on favorites among his fellow nominees.

Julianna Margulies won top drama acting honors for “The Good Wife.” Margulies, who navigates politics, law and family in the show, added to her Emmy stash. As part of the “ER” medical drama cast, she won a supporting actress Emmy in 1995.

Melissa McCarthy of “Mike & Molly” was honored as best lead actress in a comedy series with an Emmy, while Jim Parsons of “The Big Bang Theory” earned his second trophy in the best actor category.

The first awards in the drama category went to Jason Katims of “Friday Night Lights” for outstanding writing, and Margo Martindale, named best supporting actress for the show “Justified.”

Peter Dinklage, the winning actor in the category for sci-fi fantasy “Game of Thrones,” was awed by another winner, filmmaker Martin Scorsese, who received a directing trophy for “Boardwalk Empire.”