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Archive for Monday, December 26, 2011

Registers keep ringing to tune of gift cards, exchanges

Cathie and Fred Pawlicki, right, stopped by Best Buy, 2020 W. 31st St., on Monday to exchange a Christmas gift they got for themselves that wasn’t working properly. Exchanges and returns were big business on Monday but so were sales thanks to consumers spending gift cards and holiday cash.

Cathie and Fred Pawlicki, right, stopped by Best Buy, 2020 W. 31st St., on Monday to exchange a Christmas gift they got for themselves that wasn’t working properly. Exchanges and returns were big business on Monday but so were sales thanks to consumers spending gift cards and holiday cash.

December 26, 2011

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Shoppers were out in force at Pine Ridge Plaza at 31st and Iowa streets on Monday for the traditional day-after-Christmas sales, gifts exchanges and returns.

Shoppers were out in force at Pine Ridge Plaza at 31st and Iowa streets on Monday for the traditional day-after-Christmas sales, gifts exchanges and returns.

Christmas came one day late for Colin Neill — in a good way.

Monday afternoon Neill used a gift card he received one day earlier at Best Buy to purchase a video game he’d been wanting for a long time, his wife, Karen Mayse, said as they left the store.

“I couldn’t bear to buy it myself,” said Neill, the head custodian at Cordley School.

Neill also used a gift card to purchase a movie.

In addition to shoppers spending their gift money or cards at stores, the day after Christmas is also traditionally the busiest day of the year for gift returns and exchanges.

The National Retail Federation had forecast busy shopping on the day after Christmas, referring to it as “Manic Monday.”

Shoppers in Lawrence, many of whom had the day off from work, seemed to take advantage of warm-for-December temperatures in the high 40s as they hit stores both downtown and in south Lawrence on Iowa Street.

Margaret Warner, owner of The Toy Store, 936 Mass., said the store had steady traffic as shoppers came in to buy things to add on to gifts, such as an extra track for a train set. Many people were also spending Christmas cash or gift cards. “It goes for a good solid week after the big day,” she said.

In addition to gift returns, shoppers Monday also looked to take advantage of lower prices. Retailers sought to draw in shoppers with post-Christmas sales.

Morgan Manger and Jenny Xu, both 2011 Lawrence High graduates, said the strategy seemed to work at Urban Outfitters, 1013 Mass.

Xu said she had received email messages about “major sales.” It was the first time she ventured out to shop the day after Christmas.

“There was a huge line when we first got there,” Manger said.

Comments

oneeye_wilbur 2 years, 3 months ago

Let's see how well Sear's fares this season and the future of the local Distribution center aka/ KMart/Sears Holdings.

The Chamber of Commerce best be working hard to secure jobs for Jane Doe and John Doe and quit this snobbish attitude of only intellectual bio science jobs.

An empty warehouse might be a hard sell even if it is on I-70.

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