Des Moines, Iowa ? A “D+” campaign logo aimed at encouraging recruitment at Drake University is getting a failing grade from some faculty, students and alumni.

They say the logo is offensive, embarrassing and tarnishes the Des Moines university’s reputation.

Drake spokesman Tom Delahunt says school leaders consider any reaction a good reaction. He says that while the “D+” comes across as a grade at first glance, it’s meant to represent all the opportunities Drake offers students.

The Des Moines Register says Drake hired Cedar Rapids-based Stamats Communications to help develop the “Drake Advantage” recruitment campaign, which the university recently launched through brochures and its website.