New York City Nissan’s new electric car will cost just over $25,000 when it goes on sale in the U.S. in December, aiming to bring gasoline-free technology within reach of mainstream drivers.
The Leaf, a four-door hatchback, will have a base price of $32,780, but it’s eligible for a $7,500 federal tax credit for electric vehicles. That will make it cheaper to buy than electric vehicles coming from rivals and may force competitors to cut prices. But the Leaf’s limited range of just 100 miles per charge for its lithium-ion battery could be a dealbreaker for some motorists.
“We want to make sure the car is affordable, ready for the mass market and has mass appeal,” Mark Perry, director of product planning and advanced technology at Nissan North America Inc., said in an interview.
Customers can start reserving a Leaf in the U.S. on April 20 and Nissan is aiming for 25,000 orders by December.