“High Society” (8:30 p.m., CW) seems incomprehensible at first and goes downhill from there. It slowly comes into focus as our eyes adjust to the central character, Tinsley Mortimer, a recently divorced blonde given to unpacking boxes in 6-inch Prada heels and profound observations like, “Not everything is as perfect as it seems.”

She’s not to be confused with her sister, Dabney Mercer, equally blond. Dabney is between apartments and shares a hotel suite with Jules Kirby, not quite as blond, a rather harsh young woman who freely admits to her bigoted inclinations and racist language.

Her audacious intolerance may be the most memorable aspect of this “Jersey Shore” meets “Town & Country” hybrid. Maybe bigotry is the new nudity, the attention-getting hook CW is looking for, a shortcut to Snookiedom.

At first I thought “High Society” was a scripted, “acted” series masquerading as a documentary. It seemed that contrived.

Unfamiliar with the gossip pages, I thought this whole mess was a concocted cross between “Gossip Girl” and “The Office.” But apparently, these creatures and their press clippings are genuine. They only seemed fake to me. And that, I guess, is some kind of art.

• Chance reconnections with old flames abound. On “Modern Family” (8 p.m., ABC), Phil finds an old girlfriend on a social networking site and invites her over for dinner. A South American assignment reconnects Chance with an ex on “Human Target” (7 p.m., Fox), but she doesn’t seem happy to see him again. And the six-part reality series “First Love, Second Chance” (9 p.m., TV Land) follows former couples who reunite after years and even decades apart.

• A funeral home infested by rattlesnakes needs help in a hurry on the second-season premiere of “Billy the Exterminator” (9:30 p.m., A&E), formerly known as “The Exterminators.”

Tonight’s other highlights

• Designer Andre Talley joins the judges on “America’s Next Top Model” (7 p.m., CW).

• The top eight male voices perform on “American Idol” (8 p.m., Fox).

• On two episodes of “Law & Order: Special Victims Unit” (NBC), drug lords (8 p.m.), an old file reopened (9 p.m.).

• Aspiring reporters don’t survive St. Patrick’s Day on “CSI: NY” (9 p.m., CBS).

• Betty dates a fireman on “Ugly Betty” (9 p.m., ABC).

• A vision of Ethan causes some second thoughts on “Being Erica” (9 p.m., Soapnet).

• A killer stalking Shawn imitates classic Hitchcock movies on the season finale of “Psych” (9 p.m., USA). Ally Sheedy guest stars.