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Archive for Sunday, July 18, 2010

People in the news

July 18, 2010

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Bieber video passes Lady Gaga on YouTube

New York — Justin Bieber’s music video for “Baby” is the most-watched video ever on YouTube.

The 16-year-old pop star’s video passed Lady Gaga’s “Bad Romance” video to take the all-time lead. More than 246 million have watched Bieber’s video on the Google Inc.-owned website.

Bieber tweeted a thank you to “Beliebers” and said the video’s success was “crazy.” The singer wrote: “I started on youtube so ... WOW!”

Bieber’s video and Lady Gaga’s switched positions briefly Friday, but as of late afternoon, Bieber was ahead by more than 600,000 views.

Old Spice ads go viral — and then some

New York — In one of the largest viral video ad campaigns ever launched, Old Spice is swarming YouTube.

The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football player Isaiah Mustafa. In the videos, he responds personally to online queries or comments from various Web users and some famous ones, including Ellen DeGeneres and Alyssa Milano.

The videos, all of which feature Mustafa in a towel speaking directly to the camera, have been steadily released over the last few days. On Friday, they accounted for eight of the most popular 11 videos on YouTube and more than 21 million views in total.

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