Twitter, the Web site that asks what everybody’s doing, says it wants to be doing a TV series.

The social-networking site has teamed with Reveille productions and Brillstein Entertainment Partners to develop an unscripted series based on the popular site, which invites 140-character postings from members around the world.

The show would harness Twitter to put players on the trail of celebrities in an interactive, competitive format, the show’s producers announced Monday.

“Right now, Twitter is an incredible technological and cultural phenomenon,” said executive producer Amy Ephron, who created the TV show and took it to Twitter.