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Archive for Wednesday, March 25, 2009

Consider this: NPR achieves record ratings

March 25, 2009

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— At a time when newspapers, magazines and TV news continue to lose readers and viewers, at least one part of the traditional media has continued to grow robustly: National Public Radio.

The audience for NPR’s daily news programs, including “Morning Edition” and “All Things Considered,” reached a record last year, driven by widespread interest in the presidential election, and the general decline of radio news elsewhere. Washington-based NPR released new figures Tuesday showing that the cumulative audience for its daily news programs hit 20.9 million a week, a 9 percent increase over the previous year.

The weekly audience for all the programming fed by NPR — including talk shows and music — also reached a record last year, with 23.6 million people tuning in each week, an 8.7 percent increase over 2007.

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