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Archive for Sunday, February 1, 2009

NBC sells out Super Bowl ads

Stephen Schomaker works on a Super Bowl XLIII sand sculpture outside the stadium in Tampa, Fla., on  Saturday. The sculpture took almost three days to create using 50 tons of sand.

Stephen Schomaker works on a Super Bowl XLIII sand sculpture outside the stadium in Tampa, Fla., on Saturday. The sculpture took almost three days to create using 50 tons of sand.

February 1, 2009

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— NBC said on the eve of today’s Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.

The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy’s steep downturn.

The Super Bowl is the premier advertising event with an U.S. audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials.

The ads have sold for between $2.4 million and $3 million per 30-second slot this year.

“These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate,” said Jeff Zucker, president and CEO of NBC Universal, a unit of General Electric Co.

“The Super Bowl has become one of our country’s biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it.”

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