Business

Business

Online store to launch

November 5, 2008

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A group of social media entrepreneurs have publicly launched a new user-driven online store, CoolProducts.com, a division of Heart of America E-Commerce, 1617 St. Andrews Drive.

The site was created for shoppers to express their individuality and gain access to thousands of national merchants. The store will celebrate its launch with a blogger contest with technology-oriented prizes through Nov. 25, and a member contest with holiday-oriented gift prizes through Dec. 5.

CoolProducts.com's 8,000 product inventory is generated by social network participants. Anyone can join and suggest or vote on products.