San Antonio ? Everyone remembers the Alamo, even if they’ve never seen it.

Some 2.5 million people each year do see it, said Bruce Winders, the Alamo’s historian and curator.

The Daughters of the Republic of Texas, the official guardians of the Alamo shrine, will launch its first-ever fundraising drive, seeking donations from foundations and individuals to pay for the project, though nothing has been started yet.

The Alamo has never drawn public funding, and the Daughters pay the $5 million operating costs completely through gift shop revenue.

The $60 million capital improvements plan, still several years from the start of construction, will include a small TV production studio and educational facilities for the 300,000 schoolchildren who visit the Alamo each year.

The revitalization plan follows efforts by the Daughters in the mid-1990s to broaden the historical interpretation of the Shrine of Texas Liberty from the narrowly tailored depiction of Anglo heroes standing up to Mexican invaders.