Archive for Saturday, June 7, 2008

Newspapers run ads for fake airline

June 7, 2008


— Derrie-Air has been exposed.

Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.

In light blue banners throughout the papers - as well as on their Web site, - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.


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