Jury awards Mattel $100M in Bratz suit
California ? Barbie may have taken some of the sass out of her pouty-lipped rivals Yasmin, Jade, Cloe and Sasha with a $100 million verdict against Bratz-maker MGA Entertainment Inc., but no one’s left the playground yet.
A federal jury awarded toy giant Mattel the damages Tuesday in their copyright infringement lawsuit against MGA, but lawyers for the two playtime powerhouses are still wrangling over whether MGA can continue to make the saucy Bratz line. U.S. District Judge Stephen Larson must also consider whether any of the damages are duplicative before setting a final amount to be paid to Mattel.
Still, Mattel hailed the jury’s unanimous decision as a victory Tuesday, although the amount fell far short of the $1.8 billion that its attorneys had asked for.
“Mattel has pursued this case first and foremost as a matter of principle,” Mattel CEO Robert A. Eckert said in a printed statement. “We have an obligation to defend ourselves against competitors who choose to engage in fraudulent activities against us.”






