Tennessee ? Former Vice President Al Gore launched a three-year, multimillion-dollar advocacy campaign Monday, calling for the U.S. to reduce its greenhouse gas emissions.

The Alliance for Climate Protection’s campaign, dubbed “we,” will combine advertising, online organizing and partnerships with grass-roots groups to educate the public about global warming and urge solutions from elected officials.

“We’re trying to get a movement happening to switch public opinion so that our leaders feel, ‘Wow! We really need to make this a top priority issue,’ ” alliance CEO Cathy Zoi told The Associated Press.

An advertising campaign will equate the climate-change movement with other grand historic endeavors, like stopping fascism in Europe during World War II, overcoming segregation in the United States and putting the first man on the moon.

Some advertisements will feature bipartisan pairs, such as the Rev. Al Sharpton with Pat Robertson and Democratic House Speaker Nancy Pelosi with former GOP Speaker Newt Gingrich, Zoi said.