Diddy out-Diddied in U.K.

London – Sean Combs is Diddy no more – at least in Britain.

The musician and entertainment mogul has agreed to drop the Diddy name as part of an out-of court legal settlement with London-based music producer Richard “Diddy” Dearlove, the law firm representing Dearlove said Monday.

Solicitors Jens Hills & Co. said Combs had agreed to “rebrand his commercial activities” in Britain and would “no longer be able to trade in the U.K. as ‘Diddy.”‘

Combs – formerly known as Puffy and Puff Daddy – had used the moniker P. Diddy since 2001, but last year decided to be known solely as Diddy.

Dearlove launched a lawsuit for unfair competition, claiming the name change had caused confusion. The case had been due to go to the High Court next month.

“I started getting e-mails from Puerto Rican girls asking if they could be in my video and people were asking me to look at their clothing line,” Dearlove said.

Combs, 36, whose fortune was last year estimated by Forbes magazine at $250 million, agreed to pay Dearlove’s costs, as well as “significant” damages, Dearlove’s lawyer said.

No TV after ‘Housewives’

Pasadena, Calif. – Eva Longoria says she’s done with television after “Desperate Housewives” ends. The 31-year-old actress said she loves the medium of television and the routine it provides, but that “Housewives” will be her last series.

“I would never leave `Desperate Housewives,'” Longoria told The Associated Press. “I love doing both (TV and film), but I would never do another TV show after ‘Desperate Housewives.’ No.”

Longoria, who plays saucy Gabrielle Solis on the ABC dramedy, can next be seen on the big screen in “How I Met My Boyfriend’s Dead Fiancee,” due in 2007. She made her mainstream movie debut opposite Michael Douglas in “The Sentinel” earlier this year.

The third season of “Desperate Housewives” begins Sept. 24.

‘Sunshine’ toast of Deauville

Deauville, France – The road trip comedy “Little Miss Sunshine” won the top prize at France’s Deauville Film Festival for American movies.

The black comedy starring Greg Kinnear, Toni Collette and Steve Carell tells the story of a family’s calamitous trip to a child’s beauty pageant.

The jury prize went to director Ryan Fleck’s “Half Nelson,” starring Ryan Gosling as a junior high school teacher addicted to crack cocaine, while best screenplay honors went to writer-director Laurie Collyer’s “Sherrybaby,” with Maggie Gyllenhaal as a junkie trying to put her life in order after prison.

The festival at the Normandy resort is a European showcase for mainly small-budget American films.

Last year, Paul Haggis’ “Crash” won the top prize at Deauville, then went on to win the Oscar for best picture.