Archive for Wednesday, November 23, 2005

Lawrence advertising agency buys Kansas City firm

November 23, 2005


A Lawrence-based advertising and marketing agency is buying access to some new clients - and an office in Kansas City, Mo.

Callahan Creek, 805 N.H., announced Tuesday that it had purchased CHRW Advertising, of Kansas City, Mo. Terms were not disclosed.

The purchase gives Callahan Creek five new employees and a list of clients that includes Boulevard Brewing Co., Indigo Wild, American Century Investments, The Roasterie and LaserCycle.

Callahan Creek also will have access to office space alongside Emfluence, an interactive services company in downtown Kansas City that remains owned by CHRW's partners. Callahan Creek won't have anyone working in the Kansas City office full time, but will be able to use the space for meeting with clients or handling other needs as necessary.

"This is an exciting move for us," said Cindy Maude, president and CEO of Callahan Creek. "CHRW brings wonderful people, a wealth of talent and a great client list to Callahan Creek. They are a great fit with us."

The acquisition brings Callahan Creek's annual capitalized billings to $32 million, said John Kuefler, the firm's vice president for client services.

CHRW co-founders Steve Ward and Jeremy Ragonese will start work in Lawrence by the end of the month as account group managers, overseeing the same clients they had with their 7-year-old firm known for its creative print, broadcast and direct-mail materials.

As part of the CHRW acquisition, Callahan Creek has established a strategic alliance with Emfluence to boost interactive services to clients.

The acquisition also expands Callahan Creek to 41 employees, with visions of adding to a client list that already includes Hill's Pet Nutrition, Sprint Nextel, Payless ShoeSource, Children's Mercy Hospitals and Clinics, and the Kansas Department of Commerce.

"You are going to see quite a few releases in the coming weeks and months about additional growth," Kuefler said.

Callahan Creek moved to Lawrence in 1999, from its previous home in Topeka.


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