New York ? Sneakers created with top NBA talent are known to reach sky-high prices, but Shaquille O’Neal – one of basketball’s biggest stars – brought things back to earth with his Dunkman Game Shoe.

The Miami Heat center wore a customized size-23 version of the Dunkman at the season-opening game, and consumers can buy their own, presumably smaller, sneaker at Payless Shoe Stores for less than $40.

The shoe Shaq wears has a black base with red accents and the chrome-and-red Dunkman logo. A white version also is available.

“Now having kids of my own, I wanted to create a performance shoe that parents everywhere felt good about providing for their kids or themselves,” O’Neal says.

In addition to price, performance was another important consideration, he adds, and the shoe provides support for multidirectional movement.