New York Target's everywoman shoppers certainly know Isaac Mizrahi by name -- he has a talk show on the Oxygen cable channel, he was the subject of the 1995 documentary "Unzipped" and his couture line was one of the most celebrated during the early 1990s.
Until now, though, most of these women probably didn't give much thought to owning an Isaac Mizrahi.
Now, Mizrahi's new collection for Target lands in stores in August and it features very au courant modish styles, including colorblock sweaters in orange, red, pink and yellow that match his new, very geometric label; driving gloves with bows complemented by driving moccasin shoes; and full skirts with slim waists.
"This is not as much 'fashion' as it 'solutions,'" describes Mizrahi, who says his collaboration with the retailer is his chance "to dress America."
"This is about sophistication meets a state fair. ... They are clothes you wear wherever you want."
Mizrahi, who recently previewed the line in New York, says he envisions the same black suit as appropriate attire for a mother to wear to church, an open house at a child's school or dinner out.
The New York-based designer believes his look will resonate with the rest of the country because it's not as intimidating as the runway styles women see in magazines.