So long, and thanks for all the tweets

Today is my last day as social media specialist for The World Company, and though I’m excited about moving on to an opportunity in Boulder, Colo. – my hometown – I’m very sad to be leaving such a versatile, dedicated team here in Lawrence. I’ve been remarkably lucky to help shape this company’s social media strategy as we continue to expand our efforts on the social Web, both on our own behalf and on behalf of Lawrence’s vibrant local business community.

It’s incredibly reassuring to know that our town’s booming social media growth rate is the very thing that’ll keep me from feeling disconnected from Lawrence as I move on; after all, I can stay up to date on the latest news, check the weather in a flash, drool over lunch specials that are maybe just a little far away for me to reach on my lunch hour, or see what kinds of great local holiday gifts I may want to order in from afar for townie friends. Because of Twitter, Facebook and the rest, even if I’m not in town, I don’t have to lose touch with what’s going on in Lawrence – and for that, I’m especially grateful.

I’m looking forward to seeing how my colleagues at The World Company – and Lawrence at large – will continue to embrace social media and optimize how it intersects with the best of newsgathering, reporting, community marketing and local event promotion. Fortunately, it’s easier than ever to keep tabs on these trends; all I have to do is look at my smartphone or open up my laptop.

Thanks so much, Lawrence. It’s been a really fun time. (And if you’d like to stay in touch, please find my personal Twitter account @dzesika so I can follow you back!)