Angela, Tammy, Kelly and Ladonna with some big smiles to match their Monday Cheer – a little pick-me-up during their day manning the Kids Closet consignment sale.

We promised you an update on Lawrence Give Back‘s March 7 Monday Cheer event, when we hit the streets of Lawrence to deliver free coffee and cocoa from Signs of Life to anyone who asked Lawrence GiveBack (@lawgiveback) on Twitter. So here goes:

– Over the nomination period the week before Monday Cheer, we received 57 nominations at 31 separate addresses. (Some of you wanted to spread the cheer to your entire office. We were happy to help!) Due to the volume of response and the fact that there are only (theoretically) eight hours in the work day, we had to stop accepting nominations late that Thursday evening – even then, and with a pretty efficient delivery route, it was a bit tough to squeeze all those deliveries into a single day. (We’ve got some ideas on how to speed up the delivery process next time. Watch lawrencegiveback.com for more info on future editions of Monday Cheer.)

– We made friends with about 100 new Twitter followers and about 50 new Facebook fans during the promotion (hi, everyone!), primarily due to two things: asking for coffee nominations to be submitted via Twitter, and posting our photos, location and other live updates during the course of the delivery day via Twitter and Facebook. (Don’t worry, we weren’t texting while driving; one of our team spent the journey in the back seat of our coffeemobile armed with a cellphone, laptop and wi-fi card.) For us, hearing a coffee recipient tweet or post on Facebook a few minutes after delivery that they’d received their caffeine fix provided enough positive energy to keep us going forward without having to resort to tapping the coffee reserves in the back of our Jeep.

– Seriously, the reaction we received was fantastic, whether from the coffee givers, coffee drinkers or just GiveBack fans who were watching the story unfold on Facebook, Twitter and our live-updated Google map. Some of our favorites:

– Closest nomination to our office: Across New Hampshire Street at Heartland Community Health Center. Farthest away: One man heard about us all the way in Arizona, and asked that we deliver a cup of coffee to his sister, who works at Lawrence High.

– Total cups of coffee and cocoa delivered: About 70. And we didn’t even pinch any for ourselves. Plus, each recipient also was given a shiny new Lawrence GiveBack card and instructions for how to activate the card to pay the Monday Cheer forward to the Lawrence charity of their choice.

In short, we had a great time – but more importantly, we were able to get the word out about Lawrence GiveBack in a way that brought together social media and the “real world.” A number of our recipients were newcomers to GiveBack, Twitter or both, and we hope our visits helped introduce them to a few of the things that make Lawrence a great place to live.

How do you put the “social” into social media? Have any suggestions for how to improve the next edition of Monday Cheer? Please let us know in the comments.