KU breaks record, receives nearly $3.4 million in annual one-day fundraising campaign
photo by: Nick Krug
The University of Kansas received nearly $3.4 million in donations on Thursday during its annual “One Day. One KU.” campaign — a new record for the event.
The 24-hour fundraising campaign raised a total of $3,396,158 from 5,412 gifts, breaking last year’s fundraising total of $1,771,135 from 3,239 gifts.
According to a KU news release, a large reason for this year’s success was that donors established 112 challenges and matches, which encourage others “to increase the impact of their gifts.” There was also a $1 million gift to the KU Alzheimer’s Disease Center. Additionally, the nonprofit butterfly conservation program Monarch Watch received more than $50,000 from 782 gifts.
During the event, donors can make gifts to a cause of their choosing, such as a particular school, endowment or scholarship program or a universitywide fund.
“This year’s One Day. One KU. surpassed all expectations and showed the true commitment of donors to the University of Kansas,” Dale Seuferling, president of KU Endowment, said in the release. “Donors stepped up at record levels to support KU in these times of great need. We couldn’t be more thankful for every meaningful gift that totaled such a tremendous result.”