Simply Wireless has been accepted into a new T-Mobile dealer program and will now be operating as T-Mobile Limited.

To comply with the T-Mobile Limited Exclusive Retailers, Simply Wireless has moved its Lawrence store that was previously on Iowa Street to 1700 W. 23rd St. The larger retail space will serve as the company’s first fully converted location branded under the T-Mobile Limited name.

Simply Wireless was started by Kathy Gretencord and Derek Osborn in 1997 in Lawrence. The company has since grown to include a second Lawrence location, at 4651 W. Sixth St., as well as locations in Ottawa, Emporia and Manhattan.