When I started working at the World Company in late 2009, we were just beginning to formally organize our social media presence in both news and advertising.

One thing we didn’t have was a benchmark for longterm growth. So starting on Jan. 1, 2010, I began keeping weekly statistics in a Google Doc for our Facebook and Twitter accounts. I chose those two networks because they’re our top social media referrers.

Because we use these tools to communicate with you, I want to be transparent about what they mean to us. So I’m going to share the statistics. Below are the 2010 basic social media statistics for LJWorld.com and KUSports.com

## LJWorld.com ##
Facebook Fans

– Total fans: 1,570
– Added fans: 1,400
– Avg. new fans per week: 26.9
– Total growth: 435%

Facebook Insights

– Total interactions: 2,135
– Avg. weekly interactions: 41
– Total pageviews: 26,023
– Avg. weekly pageviews: 497.2
– Total media consumption: 11,584
– Avg. weekly media consumption: 222.7

Media consumption is the amount of times a piece of content — i.e. a photo or video — was viewed on Facebook.

Facebook Referrals

– Total referrals to LJWorld.com: 684,565 visitors
– Avg. weekly referrals to LJWorld.com: 13,164 visitors

Twitter @LJWorld

– Total followers: 4,726
– Added followers: 1,861
– Avg. new followers per week: 36.5
– 2010 growth: 64%
– Referrals from Twitter.com to LJWorld.com: 114,578 visitors
– Avg. weekly referrals to LJWorld.com: 2,203.4 visitors
– Referrals from third-party apps: 42,187 (data collected since Oct. 2010)

## KUSports.com ##
Facebook Fans

– Total fans: 4,280
– Added fans: 1,813
– Avg. new fans per week: 34.9
– Total growth: 66.4%

Facebook Insights

– Total interactions: 5,851
– Avg. weekly interactions: 112.5
– Total pageviews: 32,989
– Avg. weekly pageviews: 634.4
– Total media consumption: 6,162
– Avg. weekly media consumption: 118.5

Facebook Referrals

– Total referrals to KUSports.com: 231,503 visitors
– Avg. weekly referrals to KUSports.com: 4,452 visitors

Twitter @KUSports

– Total followers: 7,746
– Added followers: 3,646
– Avg. new followers per week: 71.5
– 2010 growth: 89%
– Referrals from Twitter.com to KUSports.com: 105,334 visitors
– Avg. weekly referrals to KUsports.com: 2025.6 visitors
– Referrals from third-party apps: 31,960 (data collected since Oct. 2010)

If you have questions about any of these stats, feel free to leave a comment. I’ll answer any questions as best I can.