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Century 21 video localizes social media
I love this video, and consistently come back to it when I'm putting together workshop presentations.
This was an entry for an internal, company-wide contest at Century 21 in 2008. Not only is it a great example of taking a free network (YouTube) and adapting it to fit the needs of a specific industry (real estate), but a neat way to boost employee morale on a large scale while highlighting a local community. You could easily adapt this concept for a small business, too.
I wonder how fast this house sold after the video went viral?