LJWorld.com weblogs Social Media Blog

Introducing the LawrenceNow desktop application



LAWRENCE, KAN. - The World Company is excited to announce the launch of LawrenceNow, a desktop application created in partnership with Myriad Tech.

LawrenceNow gives readers of LJWorld.com, KUSports.com and Lawrence.com full access to customized news in the form of a desktop ticker. Users can add or remove any desired news feeds.

The goal of LawrenceNow is to keep users connected to the latest news and events without constantly refreshing browser pages or RSS readers. It brings the information that users want to see directly to their desktop in a non-invasive way while allowing them to socialize specific pieces of content.

LawrenceNow users have the option to share specific stories on their Facebook and Twitter accounts without having to open a browser window. This represents a new model for traditional media by allowing instantaneous sharing of information and socialization of local content. By integrating Facebook and Twitter, LawrenceNow is adapting technology to meet users’ needs.

Users can also customize the look and feel of the application. Options include changing the speed and transparency of the ticker, color-coding feeds by category and importing feeds from Google Reader.

LawrenceNow runs in Adobe Air so it is compatible with PC, Mac or Linux platforms. It is available for free download here.


About the World Company
The World Company was founded more than 100 years ago with the launch of a daily newspaper, which became the Lawrence Journal-World. In 1995, the Lawrence Journal-World became one of the first daily newspapers in the country to formally begin publishing on the Internet. It has been featured in an NPR series titled Convergence Capital USA, and described by the New York Times as the “newspaper of the future.” Today, nine of 10 local households turn to the company’s newspaper, cable television, or Internet editions to receive information. In the fall of 2001, the World Company became one of the first media groups to combine its print, television and Internet news-gathering into one newsroom. Along with the Lawrence Journal-World and a related group of community newspapers, The World Company consists of cable and broadcast television and news operations; magazine publishing; commercial software development; and a broad range of news, media and technology services.


About Myriad Tech
Based out of Lawrence, Kan. Myriad Tech, offers cutting-edge services in the ever-evolving social media industry. As pioneers on the forefront of social media marketing and software development, Myriad is equipped with the technical knowledge and foresight required to build highly flexible Web, mobile and desktop applications.


The World Company
Ben Smith
Social Media Manager
(785) 423-4538

Myriad Tech
Ryan Flannagan
(785) 383-5397


Leslie Swearingen 8 years, 4 months ago

Just finished downloading the ticker. I love it! Thanks!

wmathews 8 years, 4 months ago

Irish - We'd love to hear feedback from users. After you try it for a bit, leave your thoughts in the comments.

nathan 8 years, 4 months ago

After installing I see no LJWorld, Lcom, or KUSports stories in the feed. Isn't that supposed to be the point? I even checked the feed preferences (which I shouldn't have to do) and I see no local feeds. Just PCMag, TechCrunch, Wired, PopluarMechanics, ArsTechnica, and CNet Australia. Not very local if you ask me.

wmathews 8 years, 4 months ago

Nathan - That might be the case. Also, if you have those feeds in your Google Reader, it could have imported them on installation. We'll check into and see if it's a bug. Thanks for letting us know!

wmathews 8 years, 4 months ago

Nathan - We looked into it, and there isn't a conflict with snackr. According to the dev, the only thing that would've caused that issue is if you synced Google Reader with Lawrence Now. Let us know if it happens again?

nathan 8 years, 4 months ago

@wmathews Impossible. I don't have any of those feeds in Google Reader and I was trying to do as little as possible during the installation process.

nathan 8 years, 4 months ago

@wmathews After digging around it looks like your defaultFeeds.xml file in the resources folder of the app contains the sites I mentioned and a couple others.

wmathews 8 years, 4 months ago

Nathan - our dev should be emailing you momentarily. Hopefully he can help you solve the problem directly.

AlissaSheley 8 years, 4 months ago

I am really digging the ticker and its Twitter/Facebook integration, just wish I had the ability to move it's location on my screen.

ljman 8 years, 4 months ago

Loaded it, love it. For me, it came with all the local stuff including sports, etc. It is as seamless as I wanted it to be. Easy on the eyes, better than the ticker on the bottom of news channels. Picture shows app, but toolbar is hidden in real life unless you mouse over it. Works flawlessly with Windows7 64bit. Put your cursor on a story to reveal headline, click to read, and then comment. I will let you know more after I customize it. Thanks!

ljman 8 years, 4 months ago

Alissa, you can move it. Go to options, then the preferences tab, unclick mini-mode and you can move it to all kinds of cool places!

wmathews 8 years, 4 months ago

ljman - Thank you for helping Alissa. Glad you like the app!

Leslie Swearingen 8 years, 4 months ago

Having fun with the ticker. I clicked on minimize and now I don't want that, but I can't figure out how to change it back to being on the desktop all the time. Also it is too large with the ljworld scrolling beneath the feeds. How do I change that? Help, please. Thanks.

wmathews 8 years, 4 months ago

Irish - Glad you are enjoying the app! If you minimized it, you can always bring it back to the front by clicking on the icon in your system icon tray. There are a variety of viewing options - as a default LawrenceNow starts in Mini-Mode. You can read more about viewing options by going to this URL: http://www2.ljworld.com/lawrencenow/ticker/

Leslie Swearingen 8 years, 4 months ago

Thanks Whitney, I do believe I have got it now.

CaraB 8 years, 3 months ago

This is pretty nifty! Is there any sniff of an iPhone app in the future?

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