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Introducing the LawrenceNow desktop application
LAWRENCE, KAN. - The World Company is excited to announce the launch of LawrenceNow, a desktop application created in partnership with Myriad Tech.
The goal of LawrenceNow is to keep users connected to the latest news and events without constantly refreshing browser pages or RSS readers. It brings the information that users want to see directly to their desktop in a non-invasive way while allowing them to socialize specific pieces of content.
LawrenceNow users have the option to share specific stories on their Facebook and Twitter accounts without having to open a browser window. This represents a new model for traditional media by allowing instantaneous sharing of information and socialization of local content. By integrating Facebook and Twitter, LawrenceNow is adapting technology to meet users’ needs.
Users can also customize the look and feel of the application. Options include changing the speed and transparency of the ticker, color-coding feeds by category and importing feeds from Google Reader.
LawrenceNow runs in Adobe Air so it is compatible with PC, Mac or Linux platforms. It is available for free download here.
About the World Company
The World Company was founded more than 100 years ago with the launch of a daily newspaper, which became the Lawrence Journal-World. In 1995, the Lawrence Journal-World became one of the first daily newspapers in the country to formally begin publishing on the Internet. It has been featured in an NPR series titled Convergence Capital USA, and described by the New York Times as the “newspaper of the future.” Today, nine of 10 local households turn to the company’s newspaper, cable television, or Internet editions to receive information. In the fall of 2001, the World Company became one of the first media groups to combine its print, television and Internet news-gathering into one newsroom. Along with the Lawrence Journal-World and a related group of community newspapers, The World Company consists of cable and broadcast television and news operations; magazine publishing; commercial software development; and a broad range of news, media and technology services.
About Myriad Tech
Based out of Lawrence, Kan. Myriad Tech, offers cutting-edge services in the ever-evolving social media industry. As pioneers on the forefront of social media marketing and software development, Myriad is equipped with the technical knowledge and foresight required to build highly flexible Web, mobile and desktop applications.
The World Company
Social Media Manager