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Super Bowl Ad wars — What commercials stood out to you?

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The Super Bowl — every year millions of non-football lovers flock to the couch to take part in what is consistently the top secondary storyline to the game: the ads sandwiched between the big plays.

Just like on the field, there are always winners and losers, but unlike a concrete score, the scoring in this game are subjective. Check back tomorrow in the Lawrence Journal-World's Pulse section for the experts' take on this year's commercials, but meanwhile, here were four of our favorites:

1—The Snickers ad featuring Betty White



2—The Audi "Green Police" spoof



3—The eTrade babies "milk-aholic" ad

4—And the Volkswagon slug bug send up



What were your faves?

Comments

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  1. AnnaUndercover (Anna Undercover) says…

    Miller High Life! It was the beverage of the party I went to, and after their pro-small business commercial, it is the official beer of my blog.

    Woot.

    Green police was well done. Loved that. Second place.

    Betty White's comes in a close third as far as my favorite commercial. She was pretty awesome. I love seeing her on TV!

  2. honeychild (Mel Briscoe) says…

    i liked the betty white ad too and the doritos ad w/ the little boy telling the guy not to touch his mama. that was pretty funny.

  3. yankeevet (anonymous) says…

    I liked the clydesdale horse and that calf; they both grew up together; and the calf ran thru the fence;;; great ad

  4. Wallythewalrus (anonymous) says…

    The hot tub girl who sent out her pic on the web and the chaos it caused. Not even sure what they were selling.

  5. AreUNorml (anonymous) says…

    I saw a beer commercial that was supposed to be like the tv show Lost. Everyone (with the exception of one girl) wanted to drink beer and party, while she wanted to get rescued. I thought it was a perfect display of how alcohol helps people to make really poor choices and how much it is embraced within our society.

    Saferchoice.org

  6. jackpot (anonymous) says…

    I liked the shock collar Doritos ad. The Doritos Don't touch my Doritos or my momma. What's it saying when some of the best ads were from Joe Blow not Madison Ave?

  7. honeychild (Mel Briscoe) says…

    that leno-letterman-winfrey commercial was kind of funny.

  8. momof2ku (anonymous) says…

    I liked the one where they formed a human bridge so the Budweiser truck could get to their town! Then they drank beer with tire marks on their clothes. Funny.........

  9. shotgun (anonymous) says…

    I got a kick out of AreUNorml's take on the Bud "Lost" ad. I suppose if the island had a field of Kona Gold, the crash victims would have made the responsible choice to get rescued. PS Smoking pot makes you stupid then thirsty!

  10. lawrenceguy40 (anonymous) says…

    Unfortunately, the Green Police is a bit too close to forthcoming reality to be funny. This is how life will be if barry o and the liberal elite get a second term.

    Be careful with your vote!

  11. AreUNorml (anonymous) says…

    shotgun says "PS Smoking pot makes you stupid then thirsty!"
    ************
    smoking pot does not make you stupid. in fact, pot does no damage to brain cells. However, alcohol consumption does in fact kill brain cells. not to mention cell tissue in your liver, kidneys & heart. That is stupid.

    If there were a field of bud (not weiser) on that island, I'm sure that after a nice smoke, I'd have been calm enough to manage the radio for a call to help. and once all those other alcoholic bastards were off the island, I'd enjoy my new found home in peace. and since my choice is renewable, I could live there happily forever. an island full of beer would either A) run out eventually. B) go bad eventually. Then you have a bunch of unhappy alcoholics (the ones who didn't die from alcohol poisoning) who would turn to violence to hoard the remaining beer. between 30-50% of all violent crimes were associated with the use of alcohol. so the chances of a rape or murder occurring on that island full of beer are mighty high.
    :) happy drinking.

  12. weegee (anonymous) says…

    lawrenceguy40--
    Might I suggest a visit from the Sense of Humor Police?

  13. jedifunk (anonymous) says…

    My favorite was the sweet, genuine endorsement of parenthood.

    And by that, of course, I mean the great shot of Drew Brees holding his son and celebrating.

  14. srj (anonymous) says…

    The Coke "Mr. Burns" commercial you know took a lot of time and effort.

  15. chic (anonymous) says…

    I LOVED the "Late Night with David Letterman" spot - genius, absolute genius!!

  16. shorttrees (anonymous) says…

    Could someone please fix the spelling of "commercials" in the headline??

  17. KansasPerson (anonymous) says…

    Agreed -- that shot of Drew Brees holding his son -- not a dry eye in the house, here.

    And now, the totally unscientific results from the house of KansasPeople.

    The Dove soap for men -- the song was clever, and didn't put down anyone. Just a portrait of a guy who's comfortable with himself and would also like to have some smooth skin. :)

    I always like the Clydesdale commercial, and this year was no exception.

    The Bud Lite house that was built of "fulls" instead of "empties."

    The Doritos commercial where a guy gets a Dorito to the neck. We had to rewind that one because we were laughing so much. Other Doritos commercials (kid slapping mom's suitor; dog-shock collar) also got a thumbs-up. Guy in a coffin full of Doritos gut more of a "huh?" response.

    The Kia commercial where the toys are daydreaming about taking a trip to New York City or partying in Vegas. (Especially the part where the sock-monkey is getting a tattoo, and then you see that it's being embroidered onto him.)

    The VW commercial where everyone is playing slugbug.

    The cars.com commercial about the guy who has been super-confident since babyhood was kinda funny.

    Didn't like the Chevy Chase commercial so much. Maybe it's just depressing to see him playing Griswold at his age.

    The nuts/popcorn ad with the people being dolphins (leaping out of the water) was dull. We were waiting for the trainer to get splashed or pulled into the water or something.

    The Intel commercial where the guy was bragging in the break room about how this was the best thing they'd every come up with, bar none, and the robot waiter rolling sadly away, got an "awwwww" from the living room.

    I liked the first Denny's commercial. Chickens watching TV is always good for a smile. I'm not planning on driving to Kansas City on Tuesday to get a free breakfast, though.

    Never been a fan of the talking E-Trade babies, but someone must be or they wouldn't keep making more commercials.

    GoDaddy.com commercials were a big fail. Not clever or funny or entertaining or sexy. Boring.

    More than one commercial was pronounced misogynistic by some viewers. Or, in the words of one female viewer, "Are women really as bad as that?" Cases in point are (1) the monologue of "I will walk the dog and 6:30 a.m..... I will shave and then I will rinse out the sink.... I will hold your lip balm.... I will get along with your family..." (about twenty of these things, followed by) "And in return, I WILL drive the car that I want to." (Sports car commercial.) I thought it was pretty clever and of course you are going to get exaggeration for the sake of humor. At least I hope that (2) was exaggeration -- I don't know anyone who would force their husband into going lingerie-shopping with them (the poor guy had a bra slung over his shoulder) instead of "letting" him watch the Big Game.

  18. KansasPerson (anonymous) says…

    That's all the ones I can think of right now. Overall, we were mildly entertained (we're a group that laughs easily), but believe me, the game got a lot more attention. Just awesome. But I don't need to review or analyze that for anyone. :)

  19. labmonkey (anonymous) says…

    The Green Police commercial was a liberal's wet dream....I would never buy whatever they were selling.

    The best one: " (Slap!!) Keep your eyes off my mom, and keep your hands off my Doritos."

  20. Yeoman2 (anonymous) says…

    Super Bowl?? Was there a ball game?? I didn't see any stinking ball game, where was the ball game???? Did any of you see a ball game? All I saw was a lot of good money going up in smoke for stupid and senseless garbage that no one will remember to buy tomorrow. Ball game, what ball game??

  21. mom_of_three (anonymous) says…

    Loved the vw slugbug ad, especially with Stevie Wonder at the end. Betty white was okay, and the little kids doritos ad was fine, but I was a little shocked at the slap. I liked the Vacation reference commercial, but I didn't think these commercials were too clever. I even liked the McDonald's one, with Dwight Howard and LeBron reprising the roles of Larry Bird and Michael Jordan better than some of the "original" ads shown.
    Overall, I was a little disappointed.

  22. beatrice (anonymous) says…

    I hated the "slug bug" commercial, because I abhor violence of any kind. There is no reason to hit others like that! It just perpetuates violence in our society. We don't need that type of thing interupting our nice, friendly football game.

    And yes, I am pulling your leg. It was okay.

    My fave continues to be the talking babies! Milk-a-what?! Very funny.

  23. thebcman (anonymous) says…

    i thought abe vigoda was dead !

  24. AreUNorml (anonymous) says…

    I think that any time a corporation shoves the thought of drinking down your throat, while slipping money to the government to keep a safer substance illegal is a perfect opportunity for my soapbox.

  25. backyardwino (anonymous) says…

    lawrenceguy40 (Anonymous) says…
    Unfortunately, the Green Police is a bit too close to forthcoming reality to be funny. This is how life will be if barry o and the liberal elite get a second term.

    Be careful with your vote!

    ---------------
    and then Pilgrim2 said . . .

    As the original ETrade baby would say, “Not the venue” for your soapbox.

    ============

    copy, paste, bauxite, dave matthews band, $#% with a horse

  26. leedavid (anonymous) says…

    Doritos ad with the dog collar. Guy produced the spot with $200.00. Unbeliveable.

  27. PitBullGrandma (Paula K) says…

    Best one is the little boy bitch-slapping the Mom's boyfriend.

    The Green Police is not funny to me at all...it is too much like Germany where the trash police go through your trash and if they find you have thrown out something recyclable you get a fine. Fact.

    Anyone notice the potential copyright infringement with the Denny's screaming chickens ? Look like the screaming banshee to anyone ? Hmmm...

  28. BigPrune (anonymous) says…

    The Dream (Green) Police is one of my Cheap Trick favorites.

    The song is very fitting for Obama's earth Nazi "utopian" vision of what could be.

    The green police, they live inside of my head.
    The green police, they come to me in my bed.
    The green police, they're coming to arrest me, oh no.

    You know that talk is cheap, and those rumors ain't nice.
    And when I fall asleep I don't think I'll survive the night, the night.

    'Cause they're waiting for me.
    They're looking for me.
    Ev'ry single night they're driving me insane.
    Those men inside my brain..........

    I try to sleep, they're wide awake, they won't leave me alone.
    They don't get paid to take vacations, or let me alone.
    They spy on me, I try to hide, they won't let me alone.
    They persecute me, they're the judge and jury all in one.

    'Cause they're waiting for me.
    They're looking for me.
    Ev'ry single night they're driving me insane.
    Those men inside my brain.

    :)

  29. KansasPerson (anonymous) says…

    Dang PitBullGrandma, that is exactly what I said to my spouse after that commercial (the Green Police one), complete with Germany reference. "Too real to be funny" was my verdict.

  30. Machiavelli_mania (anonymous) says…

    i didn't watch the super bowel. who played? who won?