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I already buy store brand and generic! If you don't for most items you're silly...a lot of name brand actually produce the generic so they have less competition. Cereal for example is often the exact same stuff as in the name brand boxes!
I buy more store brand than generic. Just depends on what it is. I also try to buy on sale. I usually make a trip to Target and the grocery store once a week, so I know what to buy from where.
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