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Letters to the Editor

Negative ads

January 11, 2012

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To the editor:

In his article “Santorum offers worthy alternative to Mitt” (Journal-World, Jan. 7), Charles Krauthammer concludes that the caucus works as a way to pick a candidate for president because “it winnows” and “has produced, after just one contest, an admirably worthy conservative alternative to Mitt Romney.”

But does the caucus really work? The debates consist of candidates heckling each other, while the “winnowing” thus far has been due mostly to negative ads. These are paid for by so-called independent PACs headed by persons connected with the candidates. Mitt Romney is reported to have spent over $1 million of his own money on the Iowa caucuses while his PAC, “Restore our Future,” has spent about $2.85 million, mainly for attacks on other candidates, especially Newt Gingrich (Times Digest, Jan. 3). Now Gingrich has collected $3 million to attack Romney in New Hampshire and elsewhere. Finally, as of now, President Obama is said to have a war chest of $100 million.

Will it be a politically aware American public or one brainwashed by big money ads that will select the GOP and Democratic candidates for president in 2012?

Comments

Getaroom 2 years, 11 months ago

None excedes the Koch Brothers billion points of light, point of fact. That other odor you smell, must be the emminations of your beloved news "feed", the noxious gas of Faux Nuz.

Fossick 2 years, 11 months ago

The reason negative ads work is that people naturally choose a candidate to vote against. You see it here every day, "I won't vote for Obama because he pals around with terrorists" "I can't vote for Ron Paul because he's a racist." We eliminate candidates, "winnow" if you will, over single issues that disqualify them from our consideration. Then we choose the lesser of two weevils.

The purpose of a negative campaign is to encourage that natural proclivity. Negative campaigns are not a question of candidates being 'mean' and they are certainly not related to funding or independent PACs or whatever this election cycle's campaign bugaboos happen to be. Negative campaigns exist because they are effective tools for winning elections.

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