Texas drivers set sights on Jayhawk license plates

A proposed design of Kansas University license plate in the state of Texas.

Soon Texas residents, too, might be able to display the Jayhawk logo proudly on their license plates.

The design is up for public comment — though Kim Sue Lia Perkes, a spokeswoman for the Texas Department of Motor Vehicles, was quick to point out it’s not a vote.

If it were, fans might have a little too much sway, she said. If, for example, a Texas Longhorn plate were up for a vote (it already exists), some schools might disapprove.

“You might have a bunch of (Texas A&M) Aggie folks who might not take a shining to other schools’ plates,” Perkes said.

A decision on the KU plate could be made by this summer.

Of course, Texas residents should be somewhat used to a whole variety of license plate designs by now. That’s because My Plates, an outside vendor that contracts with the state, has created more than 80 different designs for Texans to choose from.

The designs include several different college logos — including the Oklahoma Sooners, a noted University of Texas rival — and even companies like RE/MAX realty and Dr Pepper have submitted their logos for plate designs.

Here’s how it works, said Kim Drummond, a spokewoman for My Plates:

Texans interested in a design can go online and pick out a design.

My Plates keeps a portion of the fee for the plate to pay for marketing and other expenses it incurs, the state gets a cut that’s typically between 35 and 40 percent, and some of the money goes back to the organizations themselves for lending their logos.

Prisoners, Drummond said, still manufacture the plates.

Colleges may choose how they use the funds, and companies may donate the revenue to a charity of their choice, Drummond said. The state doesn’t lose any of its revenue outside of the portion of sales My Plates keeps.

So far, people seem to have appreciated the program and new designs, which still have to be approved for legibility and reflectivity.

“It’s just one more means of personal expression,” Drummond said.