The Lawrence and Topeka production centers for Hallmark Cards are splitting work on the company’s new line of 99-cent greeting cards.

“People are returning to basics, reaching out and letting people know they’re loved and appreciated just to say thanks,” said Tressa Angell, senior product manager for the Kansas City-based company, in a statement.

Hallmark has offered 99-cent cards before, but company officials recently decided to enhance the selection and offer more types of the cards, said Sarah Kolell, a Hallmark spokeswoman.

The company rolled out a marketing campaign for the wider selection of the cards this week. They are aimed at customers who want to send an unexpected card to family members or friends.

Kolell said the line of cards is a permanent addition to Hallmark’s products.

Hallmark employs about 700 people at its plant in Lawrence, 101 McDonald Drive.