Beauty Brands Salon Spa, 3514 Clinton Parkway, Lawrence, will join Redken in leading the It Takes Guts campaign from Monday to Oct. 26 to raise awareness and funding for Reduce Abuse.

Reduce Abuse is a program that provides support to local domestic violence shelters.

Beauty Brands will sponsor the It Takes Guts campaign and donate 100 percent of the proceeds from the sale of every Redken Guts volume-boosting spray foam to Women’s Transitional Care Services, which has been a refuge for battered women and children in the Lawrence area since 1978.