Airport upgrades try to make stranded travelers feel at home

A sampling of airport upgrades

AUSTIN

Texas’ music capital also displays its best-known product at the airport southeast of town. Austin-Bergstrom International offers 600 free shows a year in three bar/restaurants and a record store inside the secured passenger area. The daily performances give emerging Austin performers, from country vocalists to blues guitarists, a chance to expand their fan base and peddle CDs.

CHICAGO

Airports are also increasingly installing play areas for children. One of the most innovative is at Chicago’s O’Hare International, where an exhibit called “Kids on the Fly” includes aviation-themed stations such as an SUV-sized helicopter, a two-story purple cargo plane, an air traffic control tower and a small check-in counter with a luggage scale.

KANSAS CITY

Many airports offer art displays and historical exhibits. More than 30 interpretative panels arrayed through the Kansas City International Airport retrace Kansas City’s history as “Paris of the Plains,” from the jazz age in the 1920s and 1930s through the political ascent of President Harry Truman.

ST. LOUIS

Lambert-St. Louis International Airport has embarked on an aggressive customer relations improvement program since airport director Richard Hrabko took over nearly a year ago. Under an umbrella program called “the Lambert Advantage,” the airport has built a performance stage in the main terminal, added rocking chairs and opened a “cell phone lot” where those waiting to pick up passengers can park for free until the flight arrives.

? As air travelers begin soaring into another summer travel season starting with this Memorial Day weekend, the nation’s airports will be waiting with a growing bounty of services that go well beyond mere takeoffs and landings.

Passengers can catch live music at airports in Austin, Texas, and St. Louis; settle into rockers in a tree-lined atrium in Charlotte, N.C.; or curl up in a sleeping pod at Miami International. Dallas/Fort Worth Airport is poised to dole out hundreds of cots and blankets if weather strands passengers overnight.

At a time when record flight delays and long waits on the tarmac have become part of Americans’ flying experience, more and more airports are trying to convert themselves into huge comfort zones to soothe the nerves of harried passengers – and, at the same time, bolster their credibility with the flying public.

A survey by J.D. Power and Associates showed a 14-point drop in customer satisfaction with airports between 2007 and 2008. Overall, customer satisfaction with airports is lower than three other travel industry components surveyed by the company: hotels, rental cars and airlines.

“The flying public understands we’re making progress, but from the public standpoint, it’s still not enough,” said Jim Crites, executive vice president of operations at Dallas/Fort Worth Airport, which dropped from first to 15th in customer satisfaction among the nation’s airports.

Despite its slide in the latest survey, Dallas/Fort Worth has taken the lead in an industry-wide campaign to more aggressively assist passengers stranded by bad weather and flight delays. After widely publicized delays in which passengers were stranded for hours on tarmacs at other airports, Crites convened a summit of more than 30 groups representing industry, passenger advocates and government in September 2007 to begin charting emergency responses.

With the start of the peak summer flying season, airports are stockpiling blankets, cots, pillows and sleeping mats to hand out to stranded passengers. Other measures include keeping at least one concession open around the clock and deploying volunteer “ambassadors” to aid travelers.

Hartsfield-Jackson Atlanta Airport, the nation’s busiest, has purchased air stairs and 100-passengers buses to spare passengers from long-tarmac delays and deploys a “Go-Care” team to assist passengers in emergencies. Airports in Houston, Minneapolis-St. Paul and other cities have aggressive training programs to help employees deal with “irregular operations” caused by delays.

“People are spending more time at airports,” said Debby McElroy, executive vice president at Airports Council International-North America, the umbrella organization for U.S. airports. “What airport management wants to do is make that experience as pleasant as possible.”

Increasingly, airports have children play areas, game rooms, Internet connections, business centers, massage services, nail salons, DVD rentals and trendy restaurants that often reflect the local culture. Several have fitness centers and health clinics. At least four have pet hotels.

Passengers at Miami International can drop into the Jetsetter Spa to catnap in one of the two futuristic sleep pods. The white oak rockers at Charlotte Douglas International, intended to resemble a Southern front porch, quickly became one of the airport’s signature touches and have touched off a nationwide trend.