Study: It really is better to give than to receive
Washington ? The Bible counsels misers that it’s better to give than to receive.
Science agrees.
People who made gifts to others or to charities reported they were happier than folks who didn’t share, according to a report in today’s issue of the journal Science.
While previous studies have shown that having more money can increase happiness, the researchers at the University of British Columbia and Harvard University wondered if the way people spent their money made any difference.
Turns out, it does.
Lead researcher Elizabeth W. Dunn, an assistant professor of psychology at the University of British Columbia, said she wasn’t surprised that doing something for others made people happy.
But she was struck by how big the effect was and that how people spent money was more important than how much money they had.
“This work suggests that even making small alterations in how we spend money on a daily basis can make a difference in happiness,” Dunn said in a telephone interview.
“That doesn’t mean go get a high paying job so you can spend tons of money on others. The message is, given what you have, how can you make little alterations to do something for others,” she said.
And, she added, “there’s nothing special about money,” giving can involve time or special skills to help other people.
Andrea Koslow, director of advertising at the American Red Cross, said: “The act of helping has its own profound effect.”
“People need a humanitarian outlet … feeling that they make a difference … that’s very motivating,” Koslow said.
The researchers started by asking a sample of 632 Americans, 55 percent of whom were women, to rate their happiness on a scale of 1 to 5, the higher the number the happier.
Then they asked the participants to report their annual income and estimate how much they spent on paying bills, buying gifts for themselves, buying gifts for others and giving to charity.
The first two were considered personal spending and averaged $1,714-a-month, the second two were termed “prosocial” spending and averaged $146-a-month.
“Personal spending was unrelated to happiness,” said the researchers. “But higher prosocial spending was associated with significantly greater happiness,” they found.






