Pennsylvania ? A convenience store chain’s billboard advertising its fried chicken sandwich is ruffling the feathers of some residents.

Sheetz unveiled the “Crispy Frickin’ Chicken” billboards at the beginning of February.

The campaign consists of 100 billboards placed locations that carry the sandwich, spokeswoman Monica Jones said Thursday. The campaign is aimed at young adults, and the company did not intend to offend anyone, Jones said.

“We’re kind of known for edgy, kind of brash advertising tactics, and we knew this would spark a certain amount of controversy,” Jones said. “That said, we’re proud of the campaign.”

Sheetz will take down the billboards on Wednesday, when the campaign is scheduled to end, Jones said.