Gifts for dad bring another $1 billion in spending
By the time dad enjoys a relaxing breakfast, lets his kid mow the lawn and falls asleep watching the final round of the U.S. Open, he’ll likely get an opportunity to open Father’s Day gifts carrying a little more investment than in years past.
Total spending for holiday gifts will be expected to hit nearly $10 billion, up from just over $9 billion a year ago, according to the National Retail Federation.
At Weaver’s Department Store, 901 Mass., even no parking and a chain-link fence out front – the products of a waterline replacement project downtown – can’t keep shoppers from snapping up men’s fragrances, golf shirts and free gift wrapping.
“We have had a lot of people coming in buying gifts for dad,” said Earl Reineman, vice president. “Business is good, in spite of the construction. Those guys out there are about a month ahead of schedule, and we’re thrilled with that.”
Anticipated average Father’s Day spending per person: $98.34, the federation said, up from 10.7 percent from $88.80 a year ago.
“Gas prices have little effect on what consumers spend for those who matter most,” said Tracy Mullin, the federation’s president and chief executive officer. “Retailers will see increased sales of clothing and tools as well as gift cards, which allow dad to treat himself to something he chooses.”
The federation surveyed 8,353 consumers about their spending plans for Father’s Day. Included were questions about which gift categories they’d be tapping into.
The findings:
¢ Greeting card: 69.9 percent.
¢ Special outing, such as dinner: 42.7 percent.
¢ Apparel: 37.1 percent.
¢ Gift certificate or gift card: 29.9 percent.
¢ Consumer electronics and other computer-related accessories: 17.8 percent.
¢ Sporting goods or leisure items: 13.9 percent.
¢ Tools and appliances: 13.6 percent.
¢ Home-improvement or gardening tools: 12.4 percent.
Half of consumers plan to buy gifts for fathers or stepfathers; 28 percent plan to buy for a husband, while 7.7 percent plan to buy something for a son. Also in the mix will be for brothers (4.6 percent), grandfathers (3.8 percent) and godfathers (1.1 percent).
The survey also broke down anticipated spending by gender.
Men plan to spend an average of $100.72 for gifts, while women indicated they would be spending an average of $96.09.







