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Archive for Thursday, December 27, 2007

Holiday shopping: Round 2 begins

Post-Christmas bargains, gift cards fuel the frenzy

Target employee Judy Grammer, left, scans an item while returning and exchanging products for guests at the store, 3201 Iowa. As gift card use increases, the number of returns has been dropping over the past few years.

Target employee Judy Grammer, left, scans an item while returning and exchanging products for guests at the store, 3201 Iowa. As gift card use increases, the number of returns has been dropping over the past few years.

December 27, 2007

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Holiday shopping not over yet for many

Christmas might be over, but the buying isn't. National figures show the week after Christmas is one of the busiest of the retail year. 6news reporter Christine Metz checked out stores today to find those not quite ready to park their shopping carts. Enlarge video

On the street

Are you returning any of your Christmas presents?

No, I’m keeping them all. I generally like most of the things I get, and it’s not worth the effort to fight the crowd.

More responses

There seems to be no more than a pause between the time that the wrapping paper comes off the presents and shoppers go back out to hunt for bargains.

On Wednesday, Lawrence stores were bustling as customers returned unwanted items, took advantage of slashed prices and cashed in on gift cards.

The week after Christmas is one of the busiest of the shopping year, according to the National Retail Federation.

At 7 a.m., Target had a line of about 75 shoppers at the door, said Sue Ann Kuehl, who is executive team leader of guest experiences. Once they got inside, the customers found all holiday items - Christmas bulbs, cards, bows, lights - 50 percent off.

"That is a big driver to bring our guests in this time of year," Kuehl said.

Standing outside of Kohl's, Melodee Allmon admitted she had just purchased items that wouldn't be used for another 11 months.

"I just stick it in a box and forget about it. And, then I go 'oh God' when I remember I bought that last year," said Allmon, who planned to take her packages back home to Gulf Breeze, Fla.

Some of the after-Christmas bargains were being purchased with ever-popular gift cards.

Baldwin City residents Beth Morford and Michelle Patterson hired a baby sitter so they could spend the day using their gift cards. They were making the rounds to World Market, Kohl's and Home Depot.

"We need mom time," Patterson said.

"It keeps us sane," Morford added.

According to the International Council of Shopping Centers, almost 30 percent of gift cards are redeemed in the week after Christmas, and 65 percent of the cards are used by the end of January.

Even without gift cards, Wednesday's shoppers were making sure they got the presents they wanted. Among them was 20-year-old Susie Warden, who was home from college and spending her morning returning gifts.

"My mother and I had the discussion," Warden said. "You know (the present) kind of works, but there could be something that I might want better that is out there."

Kuehl said the rate of returns hadn't been extremely high at Target.

"It is usually the first two weekends after Christmas that are the heaviest for returns," Kuehl said. "People wait until, I think, their day off."

Surveys conducted by the National Retail Federation have found along with the rise in gift cards comes a drop in returns. In 2006, 64.3 percent of consumers said they did not return any gifts, which is up from 62.4 percent in the previous year.

Kuehl said she didn't expect the holiday shopping season to end for another couple of weeks.

But that didn't stop Target from clearing its shelves of Christmas decor to make way for the next big holiday.

Valentine's cards already are on sale.

Comments

GretchenJP 6 years, 8 months ago

I'm surprised they haven't put the mulch out yet.

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