Ellena Honda sports denim, pink

Ellena Honda is adorning its operation with pink and encouraging employees to wear denim each Friday this month in support of the fight against breast cancer.

The Lawrence dealership is allowing employees to wear denim in exchange for donations of at least $5 to the Women’s Cancer Program of the Entertainment Industry Foundation.

Employees also are being encouraged to wear pink along with their denim. Employees have been given pink bracelets and pink-ribbon pins, and the dealership also has pink balloons for decoration.