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Archive for Wednesday, February 22, 2006

Kansas Speedway gains bank sponsor

February 22, 2006

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Bank of America Corp. announced Tuesday that it had reached a new five-year agreement with International Speedway Corp. to sponsor four race tracks, including Kansas Speedway in Kansas City, Kan.

Financial terms of the latest sponsorship deal - which also includes California Speedway near Los Angeles and tracks in Phoenix and Watkins Glen, N.Y. - were not disclosed.

In return for its financial support, Bank of America wins the right to place advertisements and ATMs at each of the four tracks as well as entertainment space and other promotional rights.

Last summer, Bank of America struck a deal with ISC's chief rival, Speedway Motorsports Inc., to sponsor Lowe's Motor Speedway in Concord, N.C., and tracks at Atlanta, Dallas, Las Vegas and San Francisco.

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