To the editor:

Fellow Jayhawk fans may have gotten their dander up over “Rules limiting use of Jayhawk amuse, irk faculty members” (Journal-World, April 22), and I don’t blame them. This may help clarify misunderstandings.

The Jayhawk isn’t being replaced, heaven forbid. Nothing can nor will replace our bird. It’s available to the campus and appears on promotional materials such as ads, banners, brochures, booklets, flyers, posters and more. Proudly wearing Jayhawk caps, pins, sweatshirts, etc. will always be in style on Mount Oread.

The Jayhawk is now the official logo for alumni association and athletics department stationery. My office recommended this, and senior administration agreed.

Athletics, along with other units, has been a team player in this effort. But Kansas University – not KU Athletics – owns the Jayhawk logo, as well as other marks such as “KU.” Athletics administers the trademark licensing program, but on behalf of the university, and applies guidelines set by the university. The proceeds support scholarships and student activities.

The new KU logo was expressly created to eliminate a confusing hodgepodge of logos found on letterhead and business cards and other formal materials for academic, research and service units. A universitywide survey of students, faculty, staff and alumni informed our approach.

Long live the Jayhawk.

Paul Carttar,

KU executive vice chancellor

for external affairs