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Archive for Tuesday, July 5, 2005

KU announces new logo

July 5, 2005

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Trajan

Trajan

It's new, improved - and still blue.

Kansas University today unveiled the logo it will use to join the Jayhawk and the university seal as the centerpiece of a new visual identity system.

The Trajan design, one of four designs submitted to the public for their input last May, is the pick after months of study.

"We wanted a logo that could represent KU's strong tradition and academic rigor, unify our schools and campuses and endure for generations," David Johnston, director of marketing, said. "We believe this customized KU in Trajan typeface, a strong but elegant mark, best satisfies these criteria."

Later this month designers will create a "signature," which is the logo combined with the university's full name. Then a set of guidelines will be created to specify how and when the mark and signation, seal and Jayhawk should appear in campus, school and department names and on any printing and stationery.

The new logo will be phased in beginning in the fall.

Later, guidelines will be developed for signs, merchandising and the logo's use on the Web.

"I look forward to unveiling the full visual identity system in the fall," said Chancellor Robert Hemenway.

Hemenway said the ultimate goal is to have a logo that all of KU's campuses, schools and departments can easily use that will build on KU's reputation.

"This visual system, in conjunction with our integrated marketing effort, will align us with leading large public universities such as the universities of Oregon, Maryland and North Carolina and Arizona State University, who efficiently manage their visual communications and take seriously the task of telling their story to the public," Hemenway said.

Comments

Curtis Lange 9 years, 5 months ago

Dear God. This was the second WORST design of the four. Whoever decided on this to be the final design needs to be fired since they suck at their job. A five year old could have come up with a better logo than this. Payment for the five year old to design a better logo? One chocolate chip cookie. Very poor decision, KU.

mgalus19 9 years, 5 months ago

God, are they kidding? The Trajan design is a tragic mistake. I can't believe the university blew so much time, money, and effort on this project, especially in light of the choice. By the way, what exactly were the results of the public's input into the design? Was this the public's choice? Ridiculous.

cwrist 9 years, 5 months ago

No kidding. I'd think the money they threw down for logo research would've been better spent on a scholarship. There was nothing wrong with the original KU block letters in the first place.

missmagoo 9 years, 5 months ago

so i guess the fact that no one gave good feedback on the website for that logo had no bearing whatsoever...

yuck, by the way.

newsreader 9 years, 5 months ago

was the old logo even a choice when the public was given a chance for imput? I don't remember it... it is clearly better then this thing

Linda Aikins 9 years, 5 months ago

After months of study? What in the wide wide world of sports took so long? I decided in 5 seconds that this was not a $75K issue.

cwrist 9 years, 5 months ago

nope. the old logo wasn't an option. too bad, because at least the old logo looked good.

Densmore 9 years, 5 months ago

So, at a time when we have to beg the legislature for money for education, we pay a bunch of consultants $75k for this? Nice job, knuckleheads. You just gave the KS legislature more ammunition. Also, has anyone put a price tag on the cost of all of the new stationary, changing the letterhead on all of the schools electronic documents in every personal computer, etc etc?

jlm 9 years, 5 months ago

The logo is awful...I filled out the survey and said so in my comments. All four choices were a poor replacement for the perfectly suitable KU where the U is linked with the K.

This logo and the money spent on the project is a disappointment.

robinrander 9 years, 5 months ago

Old blue. Old crimson (yes, CRIMSON is our color too). And old logo. Sorry new KU. I'm just not buying it.

newsreader 9 years, 5 months ago

If you look at the final report, the design that was ultimately chosen is the one that the least amount of people liked.... nice decision

Dani Davey 9 years, 5 months ago

Man you guys are critical. It's a logo. It says KU. It looks fine. And I think it looks better than a lot of other things they could have done. I'll proudly wear the new logo of my alma mater.

And if you guys really think that the University pays for things like this and t-shirts with legislature money, you're nuts. Do you know how much the university makes by selling rights to the jayhawk to manufacturers, through endowment, and through the bookstores that sell their merchandise? My bet is the study was paid for by endowment or some other outside gift to the university.

Dani Davey 9 years, 5 months ago

Oh, I forgot to mention that a lot of the clothing was going to be replaced anyway. KU used to be a Nike school but recently signed a big contract with Adidas so I'd be on the lookout for clearances of all the old Nike stuff.

shushone 9 years, 5 months ago

For this we pay a consultant? I really thought KU had smart grads that would do this as free project

LakeBound 9 years, 5 months ago

Weak! Hill was the most original and the favorite of the thousands of people who responded. This lame Trajan logo was tied for third among respondents, according to the Qualitative Analysis done by the highly paid consultants.

KU, where being tied for third is good enough!

I hope the legislature gives someone a slap for this. Sounds like the whole thing was rigged to me. Trajan is already in use by the Med Center (er) The University of Kansas Hospital and it's being used on the James Naismith Court in Allen Field House.

If they knew what they wanted going into this, why didn't they just save the money and go with it? Hm, wonder if the consultant is a friend or relative of the Chancellor?

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