Callahan Creek is the new full-service advertising and marketing agency for CommunityAmerica Credit Union, the agency announced Tuesday,

Callahan Creek, 805 N.H., will handle print, television and radio advertising for the Lenexa-based credit union, plus provide printed materials for use inside CommunityAmerica locations and for direct-mail marketing, said Tom Tholen, Callahan Creek’s vice president for strategy and planning.

“It’s a big win for us,” said Tholen, who noted that agencies outside Kansas and Missouri had sought the job. “We have a history of doing good work, so it’s not necessarily a surprise that we won. But it’s nice validation.”

Callahan Creek, with 42 employees, is adding to its $32 million in capitalized billings. The firm’s other clients include Hill’s Pet Nutrition, Sprint Nextel, Payless ShoeSource, Children’s Mercy Hospitals and Clinics and the Kansas Department of Commerce.