When it comes to raising a Ruckus, even the world’s most famous toy shop can’t keep up with a retailer in downtown Lawrence.

The Toy Store, 936 Mass., ranks No. 11 out of 453 stores nationwide in sales of the popular card-matching from Hubbub Inc. The store’s Ruckus sales are topping those of FAO Schwarz, the iconoclastic New York store that draws 70,000 shoppers a day.

“At last check they weren’t even in the Top 20,” said Dan Levy, Hubbub’s founder and president.

The Toy Store is more in keeping with Hubbub’s lineup of retailers, Levy said: small, specialty operators who focus on service and pair customers with products that will work.

Ruckus, a fast-paced game for ages 7 and up, has players match and steal pairs of cards – everything from “Fish Man” to “Happy Robot” and “Monkey in a Bottle.”

Northfield, Ill.-based Hubbub expects sales to jump from $100,000 this year to $1 million in 2006 – helped, Levy said, by retailers such as The Toy Store.