When it comes to raising a Ruckus, even the world's most famous toy shop can't keep up with a retailer in downtown Lawrence.
The Toy Store, 936 Mass., ranks No. 11 out of 453 stores nationwide in sales of the popular card-matching from Hubbub Inc. The store's Ruckus sales are topping those of FAO Schwarz, the iconoclastic New York store that draws 70,000 shoppers a day.
"At last check they weren't even in the Top 20," said Dan Levy, Hubbub's founder and president.
The Toy Store is more in keeping with Hubbub's lineup of retailers, Levy said: small, specialty operators who focus on service and pair customers with products that will work.
Ruckus, a fast-paced game for ages 7 and up, has players match and steal pairs of cards - everything from "Fish Man" to "Happy Robot" and "Monkey in a Bottle."
Northfield, Ill.-based Hubbub expects sales to jump from $100,000 this year to $1 million in 2006 - helped, Levy said, by retailers such as The Toy Store.
Comments
LJWorld.com doesn’t necessarily condone the comments here, nor does it review every post. Read our full policy. Also, read about banned accounts and harassing comments.