Three new directors are helping lead Lawrence-based Golf Course Superintendents Association of America, the association announced last week:

¢ Mark Bisbing, director of corporate sales and marketing, handles revenue-generating programs, including the Golf Industry Show, ad sales and program sponsorships. He had been vice president for operations/new business for the Professional Bowlers Association Tour, and previously served as golf sports marketing for Nike, where he helped secure Tiger Woods as a Nike endorser.

¢ Dave Fearis is director of membership, having worked previously as territorial sales representative and golf development specialist for PBI/Gordon Corp. in Kansas City, Mo.

¢ Lyne Tumlinson is director of career services, promoted four years after starting work as the association’s employer programs manager. She previously was outreach director for the International Area Studies Centers at Kansas University.