Insurers focus on kid’s health to curb costs

? Once a potato chip addict, 14-year-old Kate Brown won’t touch the stuff these days.

After enrolling in a nutritional program for kids, Brown learned things about her favorite snacks that horrified her – like how much fat is loaded into a bag of chips. Gone are the days when she’d come home from school and park in front of the computer. She’s joined a soccer team and gets out as often as she can.

The makeover comes courtesy of KidPower, a free program offered by Capital District Physicians Health Plan, a health insurer covering upstate New York and Vermont. The program is built around a kid-friendly fitness workbook, food charts and workshops covering everything from rock climbing to how to pack a healthy lunch.